Kingship Expands into Roblox with Interactive Game
Kingship Islands Game Launches on Roblox
Universal Music Group’s 10:22PM label has extended its fictional “supergroup,” Kingship, into the virtual world of Roblox. The Kingship Islands game on Roblox allows players to engage in an interactive quest that involves the band members. Upon crash landing in an island paradise, players must unite the band members scattered across the island. In its announcement, Kingship revealed that players can earn free in-game items and avatar emotes during the first six weeks after launch.
Animated Avatar Accessories and In-Game Shop
Kingship has also introduced animated avatar accessories that utilize Roblox’s facial animation technology. These items, along with Kingship-themed emotes, are available for purchase via the in-game shop and through the Roblox Marketplace. Additionally, holders of the Kingship Key Card, an Ethereum NFT pass, will receive special Roblox badges and Floating Villa access, providing them with exclusive content and experiences within the game.
Metaverse Band Inspired by Bored Ape Yacht Club
Kingship, a metaverse band that was unveiled in late 2021, features characters based on Bored Ape Yacht Club NFT avatars, along with one Mutant Ape. Created by Universal Music Group’s 10:22PM label, Kingship was inspired by the popular virtual band Gorillaz and has recruited Grammy-winning producers Hit-Boy and James Fauntleroy to develop music for the band. Roblox players will have the opportunity to preview the music that the producers are working on.
Future Vision for Kingship
The band’s commercialization rights are provided to NFT holders by Bored Ape Yacht Club creator Yuga Labs, allowing them to develop and sell derivative projects and products. Furthermore, Kingship envisions expanding its presence in the metaverse and engaging with fans through various virtual platforms.
In conclusion, Kingship’s expansion into Roblox with the launch of an interactive game signifies the band’s continued efforts to engage and entertain fans within the metaverse. By leveraging unique NFT experiences and interactive gameplay, Kingship aims to create a lasting impact within the virtual world of Roblox.
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