Season 2 of Publisher NFTs Sell Out, Generating Revenue for Educators
On November 27, 2023, Animoca Brands announced the successful sell-out of Season 2 of Publisher non-fungible tokens (NFT). The sale, which involved 720 Publisher NFTs, was conducted through Open Campus, a community-driven Web3 education protocol, and yielded 538,560 EDU tokens, equivalent to about $333,907 at the time of sale.
Immediate Revenue for Educators
The initiative generated immediate revenue for the 168 educators on the TinyTap platform who collaborated on creating the Publisher NFTs. This marked a significant financial opportunity for educators who contributed to the educational content.
Utilizing Publisher NFTs
TinyTap, a prominent edtech platform for educational games, introduces Publisher NFTs as an innovative educational concept to enhance content creators’ and publishers’ empowerment, recognition, and motivation.
Publisher NFTs embody co-publishing rights for specific educational content on the TinyTap platform. This means that the content already generates revenue before being associated with an NFT.
Yat Siu, the co-founder and chairman of Animoca Brands, emphasized the importance of the Season 2 Publisher NFTs sale by stating, “This success underscores the immense potential of digital property rights to unlock new earning opportunities for educators in the digital age.”
Yogev Shelly, the CEO of TinyTap, added, “This milestone is not just about providing better earning opportunities for educators; it’s about building a future in which communities play a pivotal role in shaping curricula and empowering teachers and content creators to pave a path toward true educational autonomy.”
Proceeds for NFT Sales
Not only do Publisher NFTs grant creators of educational content digital property rights, but they also offer newfound autonomy and earning opportunities. The creators receive 50% of the net proceeds from the initial NFT sale and a 10% ongoing share of the revenue generated by the co-published content. Additionally, creators receive a 5% royalty from the secondary sale of their NFTs.
As co-publishers of the linked content, NFT holders receive up to 80% of the revenue share when promoting and marketing the associated content. This collaborative approach allows creators to concentrate on content creation while TinyTap and NFT holders distribute and promote the content with incentives.
Moreover, Publisher NFT holders can market and sell their assets independently to customers outside the TinyTap platform.
The successful sell-out of Season 2 Publisher NFTs marks a significant milestone in the integration of educational content into the digital asset class, providing new opportunities for educators and content creators in the digital age.
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